Keida Mascaro currently works as a producer, director, and photographer.
After leaving Purchase College in 1995 (graduated in 2007), Keida split his residences between San Francisco and the East Village, NYC to launch his career as a performance artist in underground nightclubs. While in San Francisco, Keida worked as a personal assistant to John Epperson, famed NYC drag performer and creator of Lypsinka, who inspired him to pursue a career in the arts.
In 2002, Keida formed Central Film Group, the production company responsible for the feature film Only In America - The Jay And The Americans Story. Keida co-directed and produced the film with Josh Austin.
In the mid 2000's, Keida focused on photography and video installation, including the 2004 staging of his first solo photography show The Backroom Series featuring portraits of jugglers, clowns, b-movie icons, and transvestite prostitute friends from his Hollywood neighborhood. His first solo video exhibition Objectification premiered at the Atelier Deluxe Musique Gallery in Los Angeles in 2006. The installation also traveled to San Francisco for a showing at BOCA.
In 2008, Keida enrolled in graduate school at The Ohio State University, studying under renowned multi-media installation artist Ann Hamilton. Later that year, he produced Superstar, uniting four Warhol icons (Taylor Mead, John Giorno, Holly Woodlawn and Penny Arcade) in Columbus, Ohio for a performance and panel discussion. Staged on the birthday of Columbus native & Warhol muse Jack Smith's birthday (Columbus, Ohio native), Superstar accompanied Other Voices, Other Rooms, the acclaimed Warhol exhibit, which was housed at The Wexner Center For The Arts.
Soon after earning his MFA, Keida signed on as an independent producer and director for Vimby, Mark Burnett's Los Angeles-based commercial production company, where he produced an extensive series of Walmart commercials in Columbus, Dayton, Cleveland, Minneapolis, and Louisville through 2014.
Most recently, Keida is focused on producing and directing feature films. He produced the Netflix Exclusive film Confessions Of An Exorcist, which is slated for a theatrical release in late 2017 and a Netflix release in 2018.
Currently, Keida has a feature film and an episodic series in development.